What is meant by commercial communication?
Commercial Communication refers to any voice call or message sent through telecommunication services, where the primary intent is to inform about or advertise or solicit business for-
i. goods or services; or
ii. a supplier or prospective supplier of offered goods or services; or
iii. a business or investment opportunity; or
iv. a provider or prospective provider of such an opportunity;
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What is Unsolicited Commercial Communication (UCC)?
"“Unsolicited Commercial Communication” signifies any commercial communication that is neither as per the consent nor the registered preference(s) of subscriber, but shall exclude: i) any transactional message or voice call; ii) any service message ...
Can a Principal Entity send commercial communication related to other line of businesses?
No, a Principal entity cannot send commercial communication related to other line of business as regulation mandates that the content of commercial communication must be aligned to the line of business of the Principal Entity
Will a Principal Entity be penalised for sending commercial communication to subscribers which is not inline with registered consents and preferences?
Yes, if the commercial communication is not in line with the subscriber's consent and preference or does not adhere to the regulation, the Principal Entity will be penalised.
What are the allocated number series for transactional, promotional and service communication through voice?
As per the regulation, number series for different types of commercial communication via voice are as follows: i. "140XX" for sending promotional messages ii. Fixed line number series ('040', '044', '022') for sending transactional/ service messages
Would the headers, templates, etc. registered by one Telemarketer be available to other telemarketers for commercial communication?
Yes, headers and templates registered under a Principal Entity can be used by other telemarketers managing Principal Entity's account for different functions.