Yes, it is mandatory for Principal Entity(s) to get subscriber's consent digitally authenticated via OTP. However, at inception, the Principal Entities can migrate existing consents for existing entities, processes and data. Migrated consent recorded ...
The validity of a Principal Entity (PE) registration is 1 Year. PE can renew post expiry based on terms and conditions prevailing at that time. A grace period of 30 days will be given.
A newly registered header comes with lifetime validity. But, if found inactive for more than 90 days, it will be sent back to the header pool and made available for others.
Consent is voluntary permission given by mobile subscribers to an entity/ enterprise to receive commercial communication related to a specific purpose, product or service. Consent is given only for Promotional and Service Explicit messages. Consent ...