Will consent of a subscriber override their preferences?

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• What type of messages will be scrubbed against the registered preferences and consents of a subscriber?

  Service (explicit consent) and Promotional messages are subject to preference and consents of a subscriber. However, Service (inferred consent) and Transactional messages are not subject to subscriber preference or consent.

• Will a Principal Entity be penalised for sending commercial communication to subscribers which is not inline with registered consents and preferences?

  Yes, if the commercial communication is not in line with the subscriber's consent and preference or does not adhere to the regulation, the Principal Entity will be penalised.

• Is it mandatory to digitally authenticate all consents acquired from subscriber? What are the available modes for digital authentication?

  Yes, it is mandatory for Principal Entity(s) to get subscriber's consent digitally authenticated via OTP. However, at inception, the Principal Entities can migrate existing consents for existing entities, processes and data. Migrated consent recorded ...

• What is defined as inferred and explicit consent?

  Any consent that has been verified directly from the subscriber/ recipient in a robust and verifiable manner and recorded by the consent registrar is known to be explicit in nature. Example: Any individual who registers his/ her e-mail Id on a ...

• Is the Telemarketer eligible for access to preference and consent database?

  No, preference and consent database will not be accessible to Telemarketers due to secure controls and use of Blockchain technology on DLT platform.